Almost everyone in the world knows what McDonald’s fast-food restaurant is and the iconic foods they serve, such as the Big Mac, Quarter-Pounder, and French Fries.
While most people know about McDonald’s have you ever wondered who McDonald’s target market is? Whether it’s kids or adults?
I’ve got all the important McDonald’s target market details below so read on to learn all about it!
Key Takeaways
McDonald’s Target Market In 2022
McDonald’s target market is lower and middle-class males and females between the ages of 8 and 45. Both males and females are targeted equally, with most living in urban and rural areas. Urban locations are more likely to see new menu items and test out products compared to rural locations. Additionally, over 37% of all McDonald’s locations are found within the United States.
There is so much to learn about McDonald’s target market so keep reading to learn more cool facts!
What Age of People Does McDonald’s Target?
McDonald’s target market includes people between the ages of 8 and 45, although they are the second-biggest fast-food chain, so their reach extends well beyond this demographic.
Further, McDonald’s targets children through Happy Meals and toys, along with sweet treats to end their meal.
When looking at adults, McDonald’s has been using the Internet to attract more young students with free Wi-Fi along with their app that gives out ridiculously good free item coupons and BOGO coupons!
Where is McDonald’s Target Market Located?
McDonald’s has a global reach so the target market is a wide range, but outside of the United States had the highest revenue in 2020, with over $9.4 billion in revenue.
In the United States, the target market is rural and urban areas with lower to middle-class households and in 2020, the revenue for McDonald’s in the United States was $7.66 billion.
What is McDonald’s Target Salary Bracket?
McDonald’s target salary bracket extends from lower class to middle class, so it ranges from under $48,000 per year to over $65,000 per year.
However, McDonald’s attracts customers from all walks of life, including those in higher tax brackets.
The lower and middle class are more likely to go to McDonald’s due to the cheap 1,2,3 Dollar Menu and also are more likely to use physical coupons and app coupons.
Further, McDonald’s is always releasing new coupons and promotions to attract people in those lower income brackets.
What Gender Eats at McDonald’s More Often?
Men are more likely to eat at McDonald’s compared to women with 56.3% being men and 43.7% being women.
However, this statistic is from Germany, but by all accounts, men are the gender most likely to eat McDonald’s throughout the world compared to women.
Both men and women find McDonald’s appealing for different reasons, whether it’s McCafe drinks and salads or hamburgers and fries.
What are the Occupations of McDonald’s Customers?
McDonald’s serves a variety of people all over the world who come from various backgrounds, including students, employees, and working professionals.
What are McDonald’s Customers Seeking by Ordering McDonald’s?
McDonald’s customers are choosing the fast-food chain both because they want to save time and money.
Further, the company is relatively quick to get your meal together and have you eating their food within minutes after ordering, so it saves time compared to other similar options.
Saving money is incredibly easy with McDonald’s since their prices have remained low and also the company is always offering coupons in the app that save customers even more money!
How Does McDonald’s Cater to Their Target Market?
McDonald’s caters to such a wide target market because they offer a variety of products, with one menu count in 2013 being 145 menu items!
While that number might be different at this point, it does show just how many different offerings McDonald’s has for young people and older people.
There are both filling foods on the menu and lighter snack foods on the menu to cater to people during various times of the day.
On top of that, McDonald’s has an app you can download which offers multiple coupons and special promotions for your local restaurant and the offers are always changing to appeal to a bigger audience.
What Kind of Lifestyle Do McDonald’s Customers Have?
McDonald’s customers come from a variety of lifestyles including mainstreamer, struggling, and resigned.
Personality-wise, the customers are easy-going and careless, with some being on-the-go parents and professionals that need a quick meal.
Further, those with a bachelor lifestyle, newly married couples with no children, and full nesters with children ages 6 and above eat at McDonald’s the most.
What Degree of Loyalty Do McDonald’s Customers Have?
McDonald’s customers usually have a high degree of loyalty to the company, which is why they have been able to regain customers that were previously unhappy with the brand.
Some customers are also switchers, meaning they were fond of another restaurant and then moved to McDonald’s due to price, and great deals offered by the company.
What Factors are Most Important to McDonald’s Customers?
McDonald’s customers enjoy the level of customer satisfaction that the restaurant has maintained through the years, including speedy service and friendly staff.
Further, McDonald’s staff maintains a clean environment and is always looking to get your food to you as quickly as possible.
On top of that, McDonald’s always has had low prices but a lot of variety with those low prices, so customers have the option to choose from a wide range of products within certain price ranges.
How Many People Do McDonald’s Serve?
McDonald’s serves about 68 million people per day all around the world, which comes from over 35,000 locations worldwide.
That is an incredible feat and customer loyalty on top of attracting new customers are the main factors for this number.
Even more interesting, is that McDonald’s serves over 900 million Big Macs each year!
Given the Big Mac is one of the most iconic foods at the restaurant, it’s not a surprise how many millions the company serves each year.
How Do McDonald’s Customers Feel About the Company?
Even though McDonald’s serves 68 million people each day, not all McDonald’s customers are thrilled with the food quality at this point.
McDonald’s customers feel extremely satisfied with the customer service, but also feel that the company should focus more on high-quality food with healthier options.
Additionally, McDonald’s customers want more focus on helping the environment and moving to more sustainable packaging.
To find out more about McDonald’s, you can also read our related articles on McDonald’s slogan, why is McDonald’s so addictive, and why is McDonald’s so expensive.
Conclusion
McDonald’s target market includes both females and males age 8 to 45, with a target on the lower and middle class, although people from all economic backgrounds enjoy McDonald’s.
Further, McDonald’s attracts young students and professionals by offering free Wi-Fi at many locations and also offers deals and freebies in their app to attract those on a budget.
McDonald’s also has an incredibly loyal customer base and gets switchers from other restaurants that want cheaper and quicker food service.
Additionally, McDonald’s serves people that are bachelor, young couples with no kids, and couples with kids older than age 6.