<\/p>\n
Starbucks is one of the most successful companies in our times, going from a single specialty coffee-roasting store in 1971 to a global coffee chain with 32,900 stores in over 80 countries today.<\/p>\n
Many people have tried to understand the reasons for their success. These reasons include introducing quality coffee to American coffee drinkers, and the Starbucks ambiance which combines a welcoming neighborhood feeling with sophistication and upscale decor.<\/p>\n
Then there are the convenient locations of the stores, the constant innovations in the menu that keep customers engaged, and the leadership of former CEO Howard Schultz who made Starbucks a global as well as environmentally and socially responsible company.<\/p>\n
Of course, it\u2019s a mixture of all of these reasons that accounts for the Starbucks success story. Let\u2019s take a look at these factors in detail.<\/p>\n
Key Takeaways<\/p>\n<\/span><\/div>\n