{"id":792,"date":"2022-02-24T10:54:46","date_gmt":"2022-02-24T05:24:46","guid":{"rendered":"https:\/\/wordxa.com\/?p=792"},"modified":"2022-04-08T21:28:22","modified_gmt":"2022-04-08T15:58:22","slug":"aldis-competitive-advantages-in-2022-9-factors-explained","status":"publish","type":"post","link":"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/","title":{"rendered":"Aldi&#8217;s Competitive Advantages In 2022 (9 Factors Explained)"},"content":{"rendered":"<p><\/p>\n<div itemprop=\"text\">\n<p>The grocery industry is one of the fiercest in terms of competition, with big-box chains like Walmart, Costco, Sam\u2019s Club, and even Target taking on more traditional and regional grocery stores like Kroger or Wegmans.<\/p>\n<p>Aldi is one of the fastest-growing grocery chains in the US, slated to rank as the third-largest grocer by 2022.<\/p>\n<p>So, how does a company, with minuscule operations compared to Walmart, gain such an impressive foothold? Here are Aldi\u2019s 9 competitive advantages explained!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_18 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Key Takeaways<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#Aldis_Competitive_Advantages_In_2022_9_Factors\" title=\"Aldi\u2019s Competitive Advantages In 2022 (9 Factors)\">Aldi\u2019s Competitive Advantages In 2022 (9 Factors)<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#1_Ultra-Low_Prices\" title=\"1. Ultra-Low Prices\">1. Ultra-Low Prices<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#2_Astonishing_Efficiency\" title=\"2. Astonishing Efficiency\">2. Astonishing Efficiency<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#3_Self-Administered_Distribution_Chain\" title=\"3. Self-Administered Distribution Chain\">3. Self-Administered Distribution Chain<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#4_High-Quality_Food_and_Goods\" title=\"4. High-Quality Food and Goods\">4. High-Quality Food and Goods<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#5_Devoted_Fan_Base\" title=\"5. Devoted Fan Base\">5. Devoted Fan Base<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#6_Partnership_With_Instacart\" title=\"6. Partnership With Instacart\">6. Partnership With Instacart<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#7_Product_Innovation\" title=\"7. Product Innovation\">7. Product Innovation<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#8_Strategic_Growth\" title=\"8. Strategic Growth\">8. Strategic Growth<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#9_Higher-Income_Appeal\" title=\"9. Higher-Income Appeal\">9. Higher-Income Appeal<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Aldis_Competitive_Advantages_In_2022_9_Factors\"><\/span><span id=\"Aldis_Competitive_Advantages_In_2022_9_Factors\">Aldi\u2019s Competitive Advantages In 2022 (9 Factors)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<hr\/>\n<h3><span class=\"ez-toc-section\" id=\"1_Ultra-Low_Prices\"><\/span><span id=\"1_Ultra-Low_Prices\">1. Ultra-Low Prices<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From its early days as a post-WWII grocery store in a war-shattered Germany, the Aldi model has emphasized pantry and grocery staples at the lowest possible prices, and this has never changed.<\/p>\n<p>One has only to look at Aldi\u2019s weekly ads to find meat, produce, cereals, dairy items, and more, for way less \u2013 sometimes half as much \u2013 as typical grocery stores.<\/p>\n<p>Aldi makes this possible with their astonishing efficiency, which enables them to pass their savings onto the customer.<\/p>\n<p>Longtime shoppers and new converts alike <a href=\"https:\/\/organizationaltoast.com\/97-aldi-grocery-haul-and-shopping-list\/\" data-lasso-id=\"5909\" data-old-href=\"https:\/\/organizationaltoast.com\/97-aldi-grocery-haul-and-shopping-list\/\">marvel at the amount of quality food and goods<\/a> they can get, while staying way under budget.<\/p>\n<p>Even more impressive, Aldi\u2019s incredibly low prices have had a marked effect on their competitors; Walmart, for example, has had to lower prices to stay competitive, and their <a href=\"https:\/\/www.cnn.com\/interactive\/2019\/05\/business\/aldi-walmart-low-food-prices\/index.html\" data-lasso-id=\"5910\" data-old-href=\"https:\/\/www.cnn.com\/interactive\/2019\/05\/business\/aldi-walmart-low-food-prices\/index.html\">US CEO has gone on the record<\/a> saying that he \u201cnever underestimates\u201d Aldi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Astonishing_Efficiency\"><\/span><span id=\"2_Astonishing_Efficiency\">2. Astonishing Efficiency<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The way Aldi achieves these ultra-low prices is by embracing the original efficiency model of the company\u2019s founders.<\/p>\n<p>It was Theo and Karl Albrecht who left goods in their shipping boxes on shelves and opted not to spend money on store decorations \u2013 and even improving on it.<\/p>\n<p>Aldi has a number of practices, aimed at keeping costs low, that you won\u2019t see in combination at any other store. This includes:<\/p>\n<ul>\n<li><strong>Getting customers to <a href=\"https:\/\/wordxa.com\/aldi-shopping-cart\/\" data-lasso-id=\"14737\" data-old-href=\"https:\/\/wordxa.com\/aldi-shopping-cart\/\">\u201crent\u201d their carts for a quarter<\/a> and, in turn, incentivizing them to return them, while also removing the need for dedicated cart-gatherers <\/strong><\/li>\n<li><strong>Having customers bag their own groceries after check-out<\/strong><\/li>\n<li><strong>Having customers buy their bags, if they don\u2019t bring their own from home<\/strong><\/li>\n<li><strong>Letting cashiers sit down \u2013 it\u2019s actually not a comfort thing (employees have described the work at Aldi as \u201cbackbreaking\u201d), but rather, the company found employees could scan faster if they were seated<\/strong><\/li>\n<li><strong>Lack of superfluous services, like check-cashing, selling stamps, selling money orders<\/strong><\/li>\n<li><strong>Cross-training employees to be able to perform almost every duty<\/strong><\/li>\n<li><strong>Stocking items on shelves in the shipping containers they get delivered in<\/strong><\/li>\n<li><strong>Lack of store displays<\/strong><\/li>\n<li><strong>Employing a limited number of people at each store<\/strong><\/li>\n<li><strong>Selling 90 percent private label items<\/strong><\/li>\n<li><strong>Keeping <a href=\"https:\/\/wordxa.com\/aldi-hours\/\" data-lasso-id=\"14750\" data-old-href=\"https:\/\/wordxa.com\/aldi-hours\/\">store sizes small, inventory limited and even having limited store hours<\/a> <\/strong><\/li>\n<li><strong>Putting multiple bar codes on every product<\/strong><\/li>\n<li><strong>Very little paid advertisement<\/strong><\/li>\n<\/ul>\n<p>Believe it or not, every single one of the items on this list contributes to the overall efficiency of Aldi stores, whether it shaves off precious seconds in the check-out lane or lowers the store\u2019s utilities.<\/p>\n<p>To learn more, you can see our related posts on <a href=\"https:\/\/wordxa.com\/why-is-aldi-so-cheap\/\" data-lasso-id=\"5911\" data-old-href=\"https:\/\/wordxa.com\/why-is-aldi-so-cheap\/\">why Aldi is so cheap<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Self-Administered_Distribution_Chain\"><\/span><span id=\"3_Self-Administered_Distribution_Chain\">3. Self-Administered Distribution Chain<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><picture class=\"alignnone size-full wp-image-8768 sp-no-webp\"><source srcset=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-1-3.webp 924w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" type=\"image\/webp\"><source srcset=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-1-3.jpg 924w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-1-3-300x150.jpg 300w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-1-3-1024x512.jpg 1024w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-1-3-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" type=\"image\/jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-1-3.jpg\" class=\"alignnone size-full wp-image-8768 sp-no-webp\" alt=\"Self-Administered Distribution Chain\" height=\"600\" width=\"1200\" srcset=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-1-3.jpg 924w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-1-3-300x150.jpg 300w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-1-3-1024x512.jpg 1024w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-1-3-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/source><\/source><\/picture><\/p>\n<p>Aldi boasts on <a href=\"https:\/\/corporate.aldi.us\/en\/corporate-responsibility\/environment\/logistics\/\" data-lasso-id=\"5912\" data-old-href=\"https:\/\/corporate.aldi.us\/en\/corporate-responsibility\/environment\/logistics\/\">its website<\/a> of its \u201cunique delivery system\u201d which \u201csimplifies the trucking process.\u201d<\/p>\n<p>Instead of relying on a third-party company to handle its distribution system, Aldi oversees operations itself, giving the chain more control over, and oversight of, delivery of its goods.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_High-Quality_Food_and_Goods\"><\/span><span id=\"4_High-Quality_Food_and_Goods\">4. High-Quality Food and Goods<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People sometimes worry that because Aldi charges so much less for their food that it\u2019s somehow subpar. This couldn\u2019t be further from the truth. Aldi does not skimp on quality.<\/p>\n<p>In fact, in the case of some items, what shoppers are buying is actually exactly the same as brand name label food (check out <a href=\"https:\/\/wordxa.com\/where-does-aldi-milk-come-from\/\" data-lasso-id=\"5913\" data-old-href=\"https:\/\/wordxa.com\/where-does-aldi-milk-come-from\/\">where Aldi\u2019s milk comes from<\/a>), just packaged under Aldi\u2019s private labels.<\/p>\n<p>Further, numerous fans, tasters, and testers have testified to the quality of Aldi\u2019s produce, meat, snacks, frozen foods, and more.<\/p>\n<p><a href=\"https:\/\/www.cheatsheet.com\/money-career\/things-you-should-never-buy-at-aldi-and-things-you-should.html\/\" data-lasso-id=\"5914\" data-old-href=\"https:\/\/www.cheatsheet.com\/money-career\/things-you-should-never-buy-at-aldi-and-things-you-should.html\/\">One writer singled out<\/a> Aldi\u2019s organics and gluten-free offerings; <a href=\"https:\/\/www.peta.org\/living\/food\/vegan-at-aldi-shopping-guide\/\" data-lasso-id=\"5915\" data-old-href=\"https:\/\/www.peta.org\/living\/food\/vegan-at-aldi-shopping-guide\/\">another pointed out<\/a> that PETA gave Aldi a \u201cTop Grocer\u201d Award for their vegetarian and vegan items.<\/p>\n<p>These are items that are simultaneously more expensive and held to high-quality standards by shoppers traditionally.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Devoted_Fan_Base\"><\/span><span id=\"5_Devoted_Fan_Base\">5. Devoted Fan Base<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Facebook group has 1.3 million members and growing. No, it\u2019s not the fan page for a pop star or actress; it\u2019s the <a href=\"https:\/\/www.facebook.com\/login\/?next=https%3A%2F%2Fwww.facebook.com%2Fgroups%2Fthealdinerd\" data-lasso-id=\"5916\" data-old-href=\"https:\/\/www.facebook.com\/login\/?next=https%3A%2F%2Fwww.facebook.com%2Fgroups%2Fthealdinerd\">AldiNerd.com Community<\/a>.<\/p>\n<p>The combination of low prices, quality items, and a delightful panoply of rotating <a href=\"https:\/\/wordxa.com\/what-are-aldi-special-buys\/\" data-lasso-id=\"5917\" data-old-href=\"https:\/\/wordxa.com\/what-are-aldi-special-buys\/\">Aldi Finds<\/a> has garnered Aldi a seriously cult-like following.<\/p>\n<p>And these fans are talking, to friends and family, to strangers on social media, to their followers on blogs and devoted websites, to anyone who will listen as they spread the good word of Aldi.<\/p>\n<p>It\u2019s an absolutely elite built-in word-of-mouth marketing machine.<\/p>\n<p>See, for example, <a href=\"https:\/\/www.aisleofshame.com\/\" data-lasso-id=\"5918\" data-old-href=\"https:\/\/www.aisleofshame.com\/\">Aisle of Shame<\/a>, an entire website devoted to Aldi, and so named after the middle aisle in stores, where the Aldi Finds are found.<\/p>\n<p>One goes in for a gallon of milk and leaves with two types of cookies, a kettlebell, a dog hat, and a pervading sense of pocketbook guilt.<\/p>\n<p>Then there\u2019s <a href=\"https:\/\/www.aldireviewer.com\/\" data-lasso-id=\"5919\" data-old-href=\"https:\/\/www.aldireviewer.com\/\">Aldi Reviewer<\/a>, which test drives food and goods so you have a good idea of what you\u2019re getting into before you buy.<\/p>\n<p>Or <a href=\"https:\/\/www.instagram.com\/accounts\/login\/\" data-lasso-id=\"5920\" data-old-href=\"https:\/\/www.instagram.com\/accounts\/login\/\">The Amazing Aldi Instagram<\/a> account, which highlights all sorts of goodies in spontaneous-looking, yet well-lit photos.<\/p>\n<p>It\u2019s enough to whip up any casual browser into a shopping frenzy.<\/p>\n<p>Oh, and it\u2019s all completely free advertising for Aldi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Partnership_With_Instacart\"><\/span><span id=\"6_Partnership_With_Instacart\">6. Partnership With Instacart<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><picture class=\"aligncenter size-full wp-image-8769 sp-no-webp\"><source srcset=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-2-2.webp 924w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" type=\"image\/webp\"><source srcset=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-2-2.jpg 924w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-2-2-300x150.jpg 300w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-2-2-1024x512.jpg 1024w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-2-2-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" type=\"image\/jpeg\"><img decoding=\"async\" src=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-2-2.jpg\" loading=\"lazy\" class=\"aligncenter size-full wp-image-8769 sp-no-webp\" alt=\"6. Partnership With Instacart\" height=\"600\" width=\"1200\" srcset=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-2-2.jpg 924w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-2-2-300x150.jpg 300w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-2-2-1024x512.jpg 1024w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Untitled-design-2-2-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/source><\/source><\/picture><\/p>\n<p><a href=\"https:\/\/wordxa.com\/aldi-instacart\/\" data-lasso-id=\"5921\" data-old-href=\"https:\/\/wordxa.com\/aldi-instacart\/\">Aldi\u2019s partnership with Instacart<\/a>, the number one online grocery shopping app, <a href=\"https:\/\/www.supermarketnews.com\/online-retail\/aldi-goes-nationwide-instacart\" data-lasso-id=\"5922\" data-old-href=\"https:\/\/www.supermarketnews.com\/online-retail\/aldi-goes-nationwide-instacart\">made headlines<\/a> back in 2018, and since then has yielded mostly positive reviews from fans.<\/p>\n<p>Main competition Walmart offers its own pick-up and delivery service, but even <a href=\"https:\/\/www.consumerreports.org\/grocery-stores-supermarkets\/is-curbside-grocery-pickup-worth-it-instacart-walmart\/\" data-lasso-id=\"5923\" data-old-href=\"https:\/\/www.consumerreports.org\/grocery-stores-supermarkets\/is-curbside-grocery-pickup-worth-it-instacart-walmart\/\">Consumer Reports had to give Aldi Instacart the edge<\/a> when it came to convenience.<\/p>\n<p>Since a lot of shoppers value convenience and flexibility when it comes to managing schedules and tasks, that gives Aldi\u2019s Instacart partnership a major advantage, even if customers are paying a little bit more online for the same types of items.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Product_Innovation\"><\/span><span id=\"7_Product_Innovation\">7. Product Innovation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aldi is not a company that has attained a degree of success and now just rests on its laurels.<\/p>\n<p>The hustle is real at Aldi HQ, where <a href=\"https:\/\/www.brickmeetsclick.com\/aldi-s-energized-marketing---product-innovation--helping-to-fuel-growth-and-competitive-advantage\" data-lasso-id=\"5924\" data-old-href=\"https:\/\/www.brickmeetsclick.com\/aldi-s-energized-marketing---product-innovation--helping-to-fuel-growth-and-competitive-advantage\">testers are always looking to expand<\/a> on the Everyday and Aldi Finds items. (One <a href=\"https:\/\/www.gimmesomeoven.com\/my-visit-to-aldi-headquarters\/\" data-lasso-id=\"5925\" data-old-href=\"https:\/\/www.gimmesomeoven.com\/my-visit-to-aldi-headquarters\/\">lucky food blogger<\/a> even got to participate in taste tests!)<\/p>\n<p>This creates a balance between pantry staples that everyone uses \u2013 like flour, sugar, milk, eggs, etc. \u2013 and unique products, such as an extended selection of Burmans barbecue sauces or White Stilton Cheese with mango and ginger.<\/p>\n<p>Additionally, Aldi listens to its customers when they give them feedback on new items.<\/p>\n<p>Recently, their everything bagel seasoning, which started off as a limited-time Aldi Find, found its way back to shelves as <a href=\"https:\/\/www.aisleofshame.com\/aldi-everything-bagel-seasoning\/\" data-lasso-id=\"5926\" data-old-href=\"https:\/\/www.aisleofshame.com\/aldi-everything-bagel-seasoning\/\">an established Everyday item<\/a>. And then Aldi released three new flavors, to boot!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Strategic_Growth\"><\/span><span id=\"8_Strategic_Growth\">8. Strategic Growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><picture class=\"alignnone size-full wp-image-7886 sp-no-webp\"><source srcset=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-11.39.02-am.webp 924w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" type=\"image\/webp\"><source srcset=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-11.39.02-am.jpg 924w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-11.39.02-am-300x155.jpg 300w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-11.39.02-am-1024x529.jpg 1024w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-11.39.02-am-768x397.jpg 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" type=\"image\/jpeg\"><img decoding=\"async\" src=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-11.39.02-am.jpg\" loading=\"lazy\" class=\"alignnone size-full wp-image-7886 sp-no-webp\" alt=\"Strategic Growth\" height=\"586\" width=\"1134\" srcset=\"https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-11.39.02-am.jpg 924w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-11.39.02-am-300x155.jpg 300w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-11.39.02-am-1024x529.jpg 1024w, https:\/\/wordxa.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-01-at-11.39.02-am-768x397.jpg 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\"\/><\/source><\/source><\/picture><\/p>\n<p>Back in 2017 <a href=\"https:\/\/www.supermarketnews.com\/retail-financial\/qa-aldi-us-ceo-jason-hart-says-pandemic-hasn-t-slowed-growth-plans\" data-lasso-id=\"5927\" data-old-href=\"https:\/\/www.supermarketnews.com\/retail-financial\/qa-aldi-us-ceo-jason-hart-says-pandemic-hasn-t-slowed-growth-plans\">Aldi announced<\/a> it was spending $5 billion to expand its presence and renovate current stores in the US, over the next five years.<\/p>\n<p>With over 2,000 stores in the US, Aldi marches on in its expansion, focusing strategically on western states like California and Arizona (AZ has 11 Trader Joe\u2019s stores; Aldi just opened its first four in AZ in 2020), as well as southerly states, like Louisiana and Alabama.<\/p>\n<p>Aldi\u2019s <a href=\"https:\/\/corporate.aldi.us\/en\/real-estate\/real-estate-opportunities\/\" data-lasso-id=\"5928\" data-old-href=\"https:\/\/corporate.aldi.us\/en\/real-estate\/real-estate-opportunities\/\">corporate website cites<\/a> factors like \u201cdense trade area population within three miles,\u201d \u201csites located in community and regional shopping districts\u201d and \u201cdaily traffic count in excess of 20,000 vehicles per day\u201d when considering new store locations.<\/p>\n<p>And much like Walmart or Target, Aldi clearly has no qualms about opening new stores in new locations within the same cities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Higher-Income_Appeal\"><\/span><span id=\"9_Higher-Income_Appeal\">9. Higher-Income Appeal<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While Aldi aims to appeal to \u201c<a href=\"https:\/\/www.foodnavigator-usa.com\/Article\/2018\/02\/22\/SPECIAL-FEATURE-Who-shops-at-ALDI-You-me-anyone-who-eats-food\" data-lasso-id=\"5929\" data-old-href=\"https:\/\/www.foodnavigator-usa.com\/Article\/2018\/02\/22\/SPECIAL-FEATURE-Who-shops-at-ALDI-You-me-anyone-who-eats-food\">anyone who eats food<\/a>,\u201d Produce Blue Book noted that Aldi recognizes its customer base is actually <a href=\"https:\/\/www.producebluebook.com\/2019\/07\/11\/aldi-caters-to-evolving-customer-base\/\" data-lasso-id=\"5930\" data-old-href=\"https:\/\/www.producebluebook.com\/2019\/07\/11\/aldi-caters-to-evolving-customer-base\/\">middle- to high-income shoppers<\/a> (much like Trader Joe\u2019s).<\/p>\n<p>That might seem odd, considering the emphasis on low prices, but you can see it play out in the expansion of their selection of specialty items and items which cater to specific diets, like vegetarianism and veganism, gluten-free and <a href=\"https:\/\/wordxa.com\/aldi-organic-products\/\" data-lasso-id=\"14619\" data-old-href=\"https:\/\/wordxa.com\/aldi-organic-products\/\">organic<\/a>.<\/p>\n<p>Aldi has publicly eschewed synthetic colors in its foods and removed 125 unnatural ingredients from its organic line, another move sure to get the attention of high-income shoppers.<\/p>\n<p>And this Aldi\u2019s awareness of their target market is also visible in the selection of Aldi Finds, which often mimics (and even surpasses) fancy goods you\u2019d find in a specialty boutique shop, <a href=\"https:\/\/wordxa.com\/aldi-cheese\/\" data-lasso-id=\"14742\" data-old-href=\"https:\/\/wordxa.com\/aldi-cheese\/\">like cheeses<\/a>, cured meats and olives.<\/p>\n<p>Then there is the aforementioned renovations investment, which made stores brighter and more inviting, more, in my opinion, market-like versus the discount grocery store feel that even Walmarts can have.<\/p>\n<p>While Aldi maintains its low prices and accessibility to all incomes, it continues to strategically appeal to higher earners, who can spend more per visit and regularly use the more expensive Instacart delivery option.<\/p>\n<p>Now that you know about Aldi, you might also be interested in knowing about <a href=\"https:\/\/wordxa.com\/walmarts-competitive-advantages\/\" data-lasso-id=\"5931\" data-old-href=\"https:\/\/wordxa.com\/walmarts-competitive-advantages\/\">Walmart\u2019s competitive advantages<\/a> and\u00a0<a href=\"https:\/\/wordxa.com\/costcos-competitive-advantages\/\" data-lasso-id=\"5932\" data-old-href=\"https:\/\/wordxa.com\/costcos-competitive-advantages\/\">Costco\u2019s competitive advantages.<\/a><\/p>\n<p>Additionally, don\u2019t forget to see our in-depth posts on <a href=\"https:\/\/wordxa.com\/aldi-statistics\/\" data-lasso-id=\"5933\" data-old-href=\"https:\/\/wordxa.com\/aldi-statistics\/\">Aldi statistics<\/a> where we cover more interesting findings of this beloved brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span id=\"Conclusion\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aldi holds many of its cards close to the vest, including its exact financials, but the company\u2019s competitive advantages over close rivals like Walmart and Trader Joe\u2019s is unmistakable. If they keep doing what they\u2019re doing, Aldi is undoubtedly headed toward #3 Grocery Store in the US status.<\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The grocery industry is one of the fiercest in terms of competition, with big-box chains like Walmart, Costco, Sam\u2019s Club, and even Target taking on more traditional and regional grocery stores like Kroger or Wegmans. Aldi is one of the fastest-growing grocery chains in the US, slated to rank as the third-largest grocer by 2022. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/wordxa.com\/aldis-competitive-advantages-in-2022-9-factors-explained\/\"> <span class=\"screen-reader-text\">Aldi&#8217;s Competitive Advantages In 2022 (9 Factors Explained)<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","footnotes":""},"categories":[3,1],"tags":[],"jetpack_featured_media_url":"https:\/\/wordxa.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2021-06-01-at-11.38.34-am.jpg","jetpack-related-posts":[{"id":3797,"url":"https:\/\/wordxa.com\/23-biggest-aldi-competitors-usa-europe-australia-more\/","url_meta":{"origin":792,"position":0},"title":"23 Biggest Aldi Competitors (USA, Europe, Australia + More)","date":"March 2, 2022","format":false,"excerpt":"Aldi is one of the biggest discount supermarket chains in the world. 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International grocery chain Aldi would be an incredible opportunity for a\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wordxa.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2021-06-01-at-11.39.02-am.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4198,"url":"https:\/\/wordxa.com\/aldi-business-model-in-2022-what-is-it-strategies-more\/","url_meta":{"origin":792,"position":3},"title":"Aldi Business Model In 2022 (What Is It, Strategies + More)","date":"March 3, 2022","format":false,"excerpt":"Aldi is currently marked as the shopper\u2019s favorite retail store due to the low prices of fresh food and products. That said, millions of people visit Aldi to take advantage of its prices, which are much lower than most competitors. However, most customers often wonder why Aldi has low pricing\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wordxa.com\/wp-content\/uploads\/2022\/03\/1646303715_Untitled-design-37-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1189,"url":"https:\/\/wordxa.com\/does-aldi-sell-bags-of-ice-in-2022-do-this-instead\/","url_meta":{"origin":792,"position":4},"title":"Does Aldi Sell Bags Of Ice In 2022? (Do This Instead&#8230;)","date":"February 25, 2022","format":false,"excerpt":"Whenever there is a holiday or party coming up, being able to buy a bag of ice in the same store as your party snacks is such a huge convenience. One less store to visit is always a boon when party planning. With their ultra-low prices and surprisingly versatile selection\u2026","rel":"","context":"In &quot;Instacart&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wordxa.com\/wp-content\/uploads\/2022\/02\/1645742260_Untitled-design-38.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2119,"url":"https:\/\/wordxa.com\/is-aldi-coming-to-oregon-or-portland-in-2022-plans-more\/","url_meta":{"origin":792,"position":5},"title":"Is Aldi Coming To Oregon Or Portland In 2022? (Plans + More)","date":"February 27, 2022","format":false,"excerpt":"The Pacific Northwest in the U.S. is known for many things \u2013 the birthplace of grunge rock, gorgeous natural wonders and Amazon\u2019s corporate HQ. It\u2019s also the birthplace of the supermarket chain Costco. With so much innovation going on, you might wonder if Aldi \u2013 known for disrupting the discount\u2026","rel":"","context":"In &quot;Instacart&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wordxa.com\/wp-content\/uploads\/2022\/02\/Untitled-design-4-4.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/posts\/792"}],"collection":[{"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/comments?post=792"}],"version-history":[{"count":1,"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/posts\/792\/revisions"}],"predecessor-version":[{"id":8141,"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/posts\/792\/revisions\/8141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/media\/793"}],"wp:attachment":[{"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/media?parent=792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/categories?post=792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordxa.com\/wp-json\/wp\/v2\/tags?post=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}